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2018 Skills Symposium: Building a Strategic Approach to Public Participation

  • 22 Mar 2018
  • 35 Laurier St, Gatineau, QC J8X 4E9, Canada
  • 12


  • For members of the IAP2 Affiliates or IAP2 Federation International Associates.
  • For members of the IAP2 Affiliates or IAP2 Federation International Associates.

Registration is closed

Focus on Inclusion of Online Engagement

This course focuses on the development of a consistent and strategic approach including online tools specifically chosen to broaden the reach of the complete engagement process.  Participants will work through a ten-step checklist to design a public participation process and leave with a toolkit to assess and build individual and organizational consultation capability. Session concludes with a participant debrief to evaluate and improve course for future deployment.

PLEASE NOTE: International IAP2 members require a code to register. Please contact info@iap2canada.ca to obtain it.

Cancellation and Substitution policy

Learning Objectives

On completion of the workshop, participants will have achieved the following learning outcomes:

  • Examine current processes and how they impact your organization and the community
  • Address the value of an organizational framework for community engagement
  • Identify where and how online tools can enhance your projects
  • Look at audience identification, tool selection, the management of risks and analysis of results
  • Initiate the development of a strategic checklist for your organization’s engagement processes
  • Debrief and evaluate the course as viewed as a potential course for future IAP2 or other host deployment

Participants will leave with a statement of work that walks through the 10 strategic steps outlined in the course agenda—having utilized one of the examples provided by a small group member. Those who choose to make notes in their workbook regarding their own pending project will also have those to apply to their checklist for their own pending process after the conclusion of the course.

Course Overview

Course Introduction: IAP2 Spectrum, Research Design and Design Thinking Concepts, Overview of Online Tools and Use of Media
1. Clear Problem Statement
This step focuses on work by Hans and Annemarie Bleiker regarding the Standard Development of Informed Consent and Simon Sinek’s book, Start with Why while connecting with the introduction of Research and Design Thinking concepts.
2.  Context. Background Information. Data.
Understanding supporting documents and need for data and information for good public participation.
3. Who? After Why, Start with Who.
Identifying target groups and key ways to reach them; setting goals as you go.
4. Risk Analysis
Identify clear risks and potential impact of those risks to make good budgetary and process decisions.
5. Tool Selection
  • Role Identification/Internal Processes
  • Integration of Face-to- Face and Online Engagement
  • Scheduling
  • Targets/Objective
6. Communication Channels, Social Media and More
How all things work together for good of public participation; how to manage them in a coordinated fashion.
7. Implementation
  • Engaging Questions
  • Engaging Information
  • Branding
8. Reporting, Analysis and Feedback Loop
Tips on how to do this effectively and how online resources can expedite and ease demands on staff.
9. Evaluating, Improvising and Closing the Project
  • Monitoring
  • Evaluation
  • Data Analysis
10. Community Capacity Building
  • Systems vs. Tools
  • Managing Community Data and Privacy
  • Moderation
  • Consistency
Utilize variety of tools to gather feedback about materials and delivery as consideration for reproduction and consider feasibility for this to be delivered as a “train the trainer” module.

Trainer: Anthea Brown & Amanda Nagl

Anthea Brown has been working with Bang the Table since 2012 as an Engagement Manager training and onboarding clients to get the most out of their online engagement efforts. With her extensive experience in strategic communications and public relations, working with both the government and private sector, Anthea brings a unique perspective and understanding of sound practices in community engagement. Using the right language and tools online to strategically and effectively achieve set objectives, her focus is always on reaching the community. Anthea has a degree in Communication Science with a major in journalism and public relations.

Amanda Nagl has led community conversations and engagement efforts in three of Colorado’s front-range cities as a professional problem solver, in local government, for almost 20 years. Her work, with Bang the Table, is now to assist governments in the creation of consistent, comprehensive community engagement strategies, utilizing online tools as a mechanism for inclusion. Amanda has degrees in Psychology and Organizational Leadership and Human Resources; graduated from Colorado Chiefs of Police Command School and IACP Leadership in Police Organizations. Her work in Restorative Justice has been recognized by Harvard as a “Bright Idea in Government.”

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