2019 Skills Symposium: Building a Strategic Approach to Public Participation Online – A Real World Workshop

It’s commonly accepted that in community engagement “face-to-face” is always best, and digital is a supporting act.

Without changing this belief, just for a moment, think what it would look like if your community engagement was designed as digital-first? How might it change the way we think about online practices, skill and organizational arrangements? How would we continue to ensure deep engagement where minority voices are heard.

Bang the Table’s workshop is aimed at engagement practitioners within an organization or in a consulting role. The course focuses on real projects and how they will unfold online in the development of an outstanding, consistent and strategic approach for the inclusion of online tools. This is a practical workshop.

PLEASE NOTE: International IAP2 members require a code to register. Please contact info@iap2canada.ca to obtain it.

— Cancellation and Substitution policy —

Learning Objectives

Participants will leave this session with a fully executed online strategic plan for an identified existing project using our Strategic Planning Workbook, as well as additional planning templates to use within your organization for effectively implementing online engagement as part of your overall strategy.

• Examine your current processes and how they impact your organization and the community
• Address the value of an organizational framework for community engagement
• Identify where and how online tools can enhance your projects
• Look at audience identification, tool selection, the management of risks and analysis of results
• Build a strategic checklist for your organization’s engagement processes and complete the workbook using your existing project

Course Outline

Trainer(s): Anthea Robinson-Shaw & Stéphanie Beauregard

Anthea has over 25 years experience working as a strategic communications and public relations specialist in a corporate environment and as a consultant working with local governments. During the last 8 years Anthea’s focus has been strategic online community engagement helping federal, provincial and local governments implement online engagement within their organizations.

Stéphanie has more than 15 years of experience in community engagement, skills development and facilitation. Community involvement has always been a keen interest for Stéphanie, who believes in collaboration and sharing expertise. She is now using her expertise to help federal, provincial and local governments implement online engagement within their organizations.

#Schedule at a Glance