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2020 Skills Symposium - Social Media and P2: How to design and host effective online engagement

  • 04 May 2020
  • (PDT)
  • 05 May 2020
  • (PDT)
  • DoubleTree by Hilton Hotel & Conference Centre Regina - 1975 Broad St, Regina, SK S4P 1Y2, Canada
  • 20

Registration

  • For members of the IAP2 Affiliates or IAP2 Federation International Associates.

Register

Online tools can reach new participants and enable different kinds of conversation. But, it’s an emerging field and there is still much trial and error, so this course will give you a leg up by examining what’s worked and what’s failed. This interactive course will teach you to create social media campaigns that gather input creatively, enable collaborative online interactions, and sustain participation over time. You'll also learn how to use social media for participant recruitment, and how to integrate mobile communication into your participation strategy. Bring your computer; this course gives you an opportunity to experience both the host and participant sides of online participation.

PLEASE NOTE: International IAP2 members require a code to register. Please contact info@iap2canada.ca to obtain it.

— Cancellation and Substitution policy —

Learning Objectives:

Through this course, participants will:

  • Define objectives for their engagement efforts and understand how these apply to online participation strategies
  • Use simple online tools to “listen” to what people are saying online about a project’s key issues and people
  • Begin to write content appropriate for social media public participation projects and understand the importance of two-way communication in this medium
  • Identify participation barriers for digital environments and explore mitigation approaches
  • Recognize the value and capacity of online advertising
  • Craft a basic online strategy to engage people at all depths of involvement and at various stages of the project
  • Design a simple measurement and evaluation plan for online engagement efforts

Course Outline

Trainer: Susanna Haas Lyons, M.A.

Susanna Haas Lyons, M.A.Susanna Haas Lyons, M.A., is a civic engagement specialist. Bridging online and face-to-face methods, she has worked for over 15-years on large and complex engagement projects across North America. Susanna designs participation strategies, facilitates complex meetings, and provides training for better conversations between decision-makers and those most impacted by the issue. Susanna is a judge for IAP2 Canada’s annual Core Values Awards, which recognize excellence and innovation in public participation. susannahaaslyons.com.


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