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(Taster) Measuring What Matters

  • 19 Jan 2021
  • 11:00 AM - 12:00 PM (EST)
  • Online (Zoom)


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The practice of evaluation means we can be more confident in our decision-making, adapt to circumstances and achieve our goals effectively and efficiently. In this Taster you will explore how to support your organization’s goals by building on the fundamental elements of evaluation in P2. We will talk about when to evaluate, the three levels of P2 evaluation, evaluation stakeholders and the four main purposes of P2 evaluation.

Participants will:

  • understand the purpose and benefits of P2 evaluation;
  • differentiate between the levels of P2 evaluation;
  • learn the roles of evaluation stakeholders; and
  • identify the four main purposes of P2 evaluation.


  • levels of P2 evaluation
  • four main purposes of evaluation

Your trainer: Maria deBruijn

Engagement practitioner. Facilitator. Curriculum designer. Instructor. Relationship builder. Maria is a much sought after critical thinker and consummate problem solver, with over 20 years of achieving successful outcomes. She has advised and supported many organizations in enhancing their engagement efforts, developing and facilitating business planning and strategies, and providing professional development and training. Her experience includes highly complex, multi-party projects featuring multi-stage engagement processes. Maria is IAP2 trained and holds a Master’s degree in Communications and Technology specializing in digital engagement.

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