This is a workshop for anyone who can't stop asking "why?"
Why are emotions stronger than logic? Why do people remember certain things but forget other things?
Advancements in modern cognitive neuroscience have enabled us to have a better look at how the human brain works. That's having a profound impact on how we, as communications and P2 professionals, can approach strategic communication through science. Now we can develop strategies based on scientific understanding - not just best practices. Neuroscience research focuses on the brain and its impact on our behaviour, how we think, make decisions, and relate to other people. It's one of the most exciting medical science developments for communicators to help businesses, organizations, health care practitioners, legal, and safety professionals to make decisions that relate to people and are sustainable.
30-year Communications veteran Doug Downs has developed an interactive workshop that examines cognitive neuroscience research and applies it to communication practices. It's been extremely well-received by safety, technical and physician audiences in Calgary, Banff, Niagara Falls and Toronto. This workshop will take the existing presentation and apply the research to public participation. It's designed to be inclusive and interactive with the audience.
Doug Downs bio.pdf
Cookies and water will be provided, participants are asked to bring their own lunch.
$10 plus GST for members
$15 plus GST for non-members
No refunds will be provided for cancellations after October 19, 2017. Cancellations received before October 19, 2017 will be subject to a 20% cancellation fee.
If your employer is exempt from paying GST, you may apply to get a refund for the GST paid. Please send an email to firstname.lastname@example.org stating your name, organization and GST exemption number.
IAP2 Wild Rose GST: 89950 6075 RT0001
Please visit www.iap2wildrosechapter.org for more details and updates on training opportunities.