Designing P2 and Engagement - Hosted by IAP2 Canada

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Designing & Leading Engagement is a Level 2 course that introduces practitioners to the design and plan phases of the practice framework, providing them with the opportunity to develop public participation and engagement practice plans. This includes scoping, community mapping, determining purpose and objectives and levels of influence, choosing appropriate methods and managing resources, while considering the needs of diverse audiences.

Cancellation and Refund Policy

Course Objectives: 

By the end of this course, participants will be able to design an engagement process and plan for a real-world scenario, including:

• Plan a clear scope of the work, problem or opportunity with identified negotiables and non-negotiables
• Conduct detailed stakeholder analysis, community mapping and equity analysis
• Identify appropriate roles and levels of influence for key players
• Establish clear engagement purpose and objectives and success criteria/measures to suit the scenario
• Identify relevant profiles of engagement
• Conduct a detailed risk/opportunities analysis
• Choose and sequence appropriate methods (in-person and digital) and identify communication tactics to suit the scenario
• Identify key roles for senior leaders and decision makers
• Explore principles and approaches for equity, diversity and inclusion and apply them to stakeholder analysis
• Embed digital strategies, platforms, and methods as part of the plan and process
• Develop an evaluation framework to suit the scenario
• Identify key roles and resources needed to implement the P2/engagement plan
• Develop and apply a suitable pitch to senior leaders that will secure commitment and resources for the P2/engagement plan
• Identify the many different contexts of engagement including the elements present in more complex engagement scenarios

Target Audience: 

• Practitioners who are leading the planning and implementation of public participation and engagement practice processes
• Participants who will be involved in the design and planning of public participation and engagement practice processes

Course Delivery:

Online -Trainer Led | Hosted by IAP2 Canada.

Prerequisite:

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Our Licensed Trainer:

Shawn Bravender (CP3) is especially grateful to be one of Canada’s trendsetting Certified Public Participation Professionals and is proud to hold the CP3 designation. With over 24 years of experience, Shawn's approach is through mindful community engagement design and implementation, strategic communication, expert facilitation and sound advice. Throughout his career, Shawn has been privileged to work with exceptional P2 professionals and contribute to meaningful engagement outcomes for effective decision making throughout Alberta and across Canada. From Regional Planning to neighbourhood street design and from explosive open houses with over 1,500 “passionate” attendees to strategic interviews, Shawn loves to help the public, Indigenous communities and stakeholder groups face challenges, overcome obstacles, and ultimately grow!

With experience in leading teams and planning engagement projects from the high-level to the fine grained, Shawn understands a project needs a strong technical foundation as well as community support to succeed. Much of his work has included dealing with emotional dysregulation and outrage. As a skilled facilitator and an engaging public speaker, Shawn’s well-rounded approach and ability combines communications, planning, and engineering with community engagement that instils confidence in clients and results in successful projects.