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2018 Skills Symposium: Social Media & P2

  • 20 Mar 2018
  • 21 Mar 2018
  • 35 Laurier St, Gatineau, QC J8X 4E9, Canada
  • 9


  • For members of the IAP2 Affiliates or IAP2 Federation International Associates.
  • For members of the IAP2 Affiliates or IAP2 Federation International Associates.

Registration is closed

How to design & host effective online engagement

We know that online tools reach new participants and enable different kinds of conversation. But, it’s an emerging field and there is still much trial and error, so this course will give you a leg up by examining what’s worked and what’s failed. This interactive course will teach you to create social media campaigns that gather input creatively, enable collaborative online interactions, and sustain participation over time. You'll also learn how to use social media for participant recruitment, and how to integrate mobile communication into your participation strategy. Bring your computer; this course gives you an opportunity to experience both the convenor and participant sides of online participation.

PLEASE NOTE: International IAP2 members require a code to register. Please contact info@iap2canada.ca to obtain it.

Cancellation and Substitution policy

Learning Objectives

Participants completing this course can:

  • Define objectives for their engagement efforts and understand how to apply these objectives to develop an online participation strategy
  • Describe positive and negative characteristics of online engagement tools
  • Use simple online tools to “listen” to what people are saying online about a project’s key issues and people
  • Begin to write content appropriate for social media public participation projects and understand the importance of two-way communication in this medium
  • Identify challenges to participation in digital environments and be aware of approaches that may address these challenges
  • Recognize the value and capabilities of online advertising
  • Understand the range of ways people may participate online, and be able to design an online strategy to engage people at all levels of involvement and at various stages of the project
  • Design a basic measurement and evaluation plan for their online engagement efforts

Day 1
8:30 Welcome
  • Objective driven engagement
  • Online listening
10:15 Break
  • Canadians online and the digital divide
  • Effective social media content production
12:00 - 13:00 Lunch
1:00 Foundational online tools
  • Making sense of what you hear online
2:30 Break
  • Experiencing online participation tools as the user
4:00 Adjourn
Day 2
8:30 Building online audiences
10:15 Break
  • Online advertising
  • Designing online engagement for different audiences
12:00 - 1\:00 Lunch
1:00 Mobile engagement
  • Comprehensive engagement
2:30 Break
  • Addressing key issues in digital engagement
4:00 Adjourn

Trainer: Susanna Haas Lyons, M.A.

Susanna Haas Lyons, M.A. Susanna Haas Lyons, M.A., is a civic engagement specialist. Bridging online and face-to- face methods, she has worked for over 15-years on some of North America’s largest and most complex citizen and stakeholder engagement projects. Susanna designs participation strategies, facilitates complex meetings, and provides training for better conversations between decision-makers and those most impacted by the issue. Susanna is a judge for IAP2 Canada’s annual Core Values Awards, which recognize excellence and innovation in public participation. susannahaaslyons.com

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